Alexa+ Kids
Role Creative Director
Alexa+ launched February 2025, bringing the magic of AI to our tiniest customers with the biggest imaginations.
ECD: Darryl Mascarenhas GCD: Aaron Sanchez ACD: Julia Brenner Producer: AJ Broadbent
Voice Social
Role Creative Director
On Valentine’s Day 2020, we launched Voice — a first of its kind social platform designed to reward its content creators. Where every user is verified, no bots, no trolls. We created a design system around the voices that made the platform, with each pixel in the core gradient representing each user. Voice is nothing like your ex-social media platform.
Art Director: Macarena Gerez Copywriter: Nechama Muchnik
Alexa x NFL
Role Creative Director
Art Director: Jordan Richards, Copywriter: Jedd Levine, Production: Revery
Alexa For Your Kitchen
Role Creative Director
Art Director: Jordan Richards, Copywriter: Chase Wayton, Photographer: Cody James
Parsley Health: Feel Like You
Role Creative Director
Designer: Grace Diebel Copywriter: Davey Jones Agency: Farrynheight
Parsley Health Website Redesign
Role Creative Director
Designer: Grace Diebel Copywriter: Davey Jones Agency: Instrument
Fire TV Omni Mini-LED
Role Creative Director
Fire TV Omni Mini-LED breaks the boundaries of TV with stunning picture quality, high-speed streaming, intuitive ambient technology and more. So you’re not just closer to your favorite entertainment experiences—you’re immersed in them.
Art Director: Allison Wagner Copywriter: Christine Amy Designer: Youmin Park Producer: Dorian Douglass Program Manager: Taso Kolonelos Project Manager: Megan McKenzie, Lidiya Michael CGI: Hornet
Fire TV Soundbar
Role Creative Director
Introducing Fire TV’s premium soundbar. Get set up in minutes. Stop hitting rewind to catch powerful lines. And forget searching couch cushions when you need to turn up the volume. All you have to do is sit back and enjoy incredible sound.
Art Director: Allison Wagner Copywriter: MA Boekerman Designer: Youmin Park Producer: Katie Sink Program Manager: Taso Kolonelos Project Manager: Dani Corales CGI: Nathan Heal, Ryan Eastham, Matthew Dionne
Fire TV: Dive In
Role Creative Director
Behind every Fire TV lies a world of magical entertainment experiences, innovation, and personalization that breaks the four-sided boundary. All you have to do is dive in.
Art Director: Allison Wagner Copywriter: Christine Amy Producer: Dorian Douglass Program Manager: Taso Kolonelos Project Manager: Megan McKenzie CGI: Hornet
Alexa + NBC Winter Olympics
Role Creative Director
Art Director: Jordan Richards, Agency: Wunderman Thompson
Alexa Brand Guidelines
Role Creative Director
Art Director: Jordan Richards, Copywriters: Caroline Emde, Justin Ragolia
